I’ve seen this with clients, companies I’ve worked for, and from generally observing businesses in the wild. Instead of doing the work of figuring out their own voice and identity, businesses will see a shiny brand that they perceive to be successful and begin copying from their content and strategy.

The spiritual community is full of ride or die groups that have formed friendships and deep connections. These biz covens within the community are BIG… B-I-G BIG on sharing one another’s content and love for one another in posts and stories. If you’re reading this