THE GUILD
Your business doesn't have to look like everyone else's.
In fact, it's better if it doesn't.
Six weeks to build the foundation that makes your business actually yours — clear offers, intentional marketing, and systems that fit how you work.
Only 20 spots available. Enrollment open.
No one talks about this when you start a business.
The doing-the-work part? You've got that. You're good at it. People pay you for it.
It's everything around the work that gets messy. The pricing that feels like a guess. The marketing that feels like performing. The offers that made sense when you created them but don't quite land the way you hoped. The nagging sense that you're building something — you're just not sure it's built right.
That's not a talent problem. It's a foundation problem.
And it's exactly what The Guild is designed to fix.
Do you find yourself doing some version of this?
Pricing based on what you think people will pay, not what the work is worth
Posting content because you feel like you should, not because it's part of a strategy
Taking on work that doesn't quite fit because turning it down feels risky
Explaining what you do over and over, and watching people's eyes glaze over
Wondering why income feels unpredictable no matter how hard you work
None of this means you're doing it wrong. It means you're running your business without a foundation underneath it.
The tactics aren't the problem. The structure is.
What changes when your foundation is solid?
You're not trying to be everywhere. You're intentional.
You're not adjusting prices out of fear. You understand your numbers.
You're not scrambling for the next opportunity. You choose what aligns.
Your offers are clear. Your marketing channels are chosen on purpose.
Your pricing reflects real value.
Your systems support your capacity.
You move with purpose.
What we build in six weeks
Each week includes live teaching plus co-working time where you actually do the work — not just learn about it.
WEEK ONE: YOUR FOUNDATIONWho you are, what matters, how you want to show up
Most business problems are identity problems in disguise. Before we touch your marketing or your offers, we go deeper. What actually guides your decisions? What do you want this business to do for your life? What kind of work do you want to be known for? This is the work most programs skip. It's also the work that makes everything else easier.
GROUP STRATEGY | Wed, Apr 1 | 2 PM ET
CO-WORKING | Fri, Apr 3 | 2 PM ETWEEK TWO: YOUR PEOPLE + OFFERSWho you serve, what you offer, what it costs
Not just who your clients are — what they're actually buying when they hire you. We'll get precise about the transformation your work creates, map your offerings around that, and build pricing that reflects real value instead of market comparison or fear.
GROUP STRATEGY | Wed, Apr 8 | 2 PM ET
CO-WORKING | Fri, Apr 10 | 2 PM ETWEEK THREE: HOW YOU STAND OUTWhat makes your work distinct and how to talk about it
If you've ever struggled to explain what you do in a way that lands, this is the week. We'll build your positioning from what's actually true about you — not a niche you picked because it seemed safe, not language you borrowed from someone else. Messaging that works because it's precise, not because it's loud.
GROUP STRATEGY | Wed, Apr 15 | 2 PM ET
CO-WORKING | Fri, Apr 17 | 2 PM ETWEEK FOUR: ATTRACTING YOUR PEOPLEAligned channels, sustainable content, attracting the right clients
This isn't about growing a massive following or being on every platform. It's about finding the people who are already looking for exactly what you offer — and making it easy for them to find you. We'll choose channels that make sense for your energy and your audience, build a content strategy you can actually sustain, and design a client attraction approach that's about alignment, not volume.
GROUP STRATEGY | Wed, Apr 22 | 2 PM ET
CO-WORKING | Fri, Apr 24 | 2 PM ETWEEK FIVE: HOW YOU'LL WORKClient experience, boundaries, delivery systems
The gap between a business that sustains you and one that quietly depletes you usually lives here. We'll design your client journey, build delivery systems that work for how you actually operate, and put real boundaries in place — not the aspirational kind you abandon when things get busy.
GROUP STRATEGY | Wed, Apr 29 | 2 PM ET
CO-WORKING | Fri, May 1 | 2 PM ETWEEK SIX: WHERE YOU'RE GOINGYour guiding principles, decision tools, growth plan
You'll finish with something most business owners don't have—a clear framework for making decisions. What to say yes to. What to let go of. How to evaluate opportunities against what you're actually building. Plus a 12-month strategic vision that you actually want to live inside.
GROUP STRATEGY | Wed, May 6 | 2 PM ET
CO-WORKING | Fri, May 8 | 2 PM ET
How we work together
This isn't a course you watch at 1.5x speed and forget about. It's a cohort — which means you're doing the work alongside other entrepreneurs who are in it with you.
Every week you get live teaching, co-working time to actually build your systems, and direct feedback on your business. You'll have the option to pair with an accountability partner inside the cohort. And you'll leave with a complete foundation — not just notes.
If you've ever taken a program and come out the other side with a folder full of worksheets and no idea what to do next, this is built differently.
This is not a scale-fast program
Clear positioning converts better. Stronger pricing improves revenue. Focused marketing reduces wasted effort. Some of that will show up within 60-90 days.
But The Guild is not about chasing bigger months as fast as possible. It's about building something that holds — infrastructure that compounds over years, not a sprint that leaves you burned out and back at square one.
We build the structure first. Growth follows.
Who is this for
You're in your business. You're committed. And you've hit the point where you know something foundational is missing — even if you can't quite name what it is yet.
You might be six months in or six years in. What matters isn't how long you've been at it. It's that you're ready to stop winging it.
This is not for you if you're still deciding whether to start, if you want a plug-and-play template, or if you're looking for someone to tell you to hustle harder.
About Your Guide
Erin Harker
I built this program for people whose work is deeply personal, craft-based, or spiritually rooted — and who need strategy that honors that.
You're doing work that genuinely matters to your community and the world. You're incredibly good at what you do. And you somehow ended up also needing to be a marketer, a strategist, a brand expert, and a business owner.
You probably didn't sign up for that part. And most of the business advice out there wasn't built for you anyway.
I got lucky. Branding and marketing strategy isn't just my background — it's one of my genuine passions. And the older I get the more I understand why. Good marketing is really just self-awareness with a strategy attached. It's about knowing your story, understanding your worth, and learning how to communicate both in a way that connects with the right people.
That's what I want to help you do.
Not chase metrics. Not optimize for scale. Not build something impressive that quietly costs you everything.
I want to help you build something sustainable — a business that supports your life, reflects your values, and lets you keep doing the work you actually care about. One that understands money as a tool for autonomy and contribution, not the whole point.
Success here isn't defined by how fast you grow or how many followers you have. It's defined by whether your business is working for you — financially, strategically, and personally.
That's what The Guild is built around. And honestly? It's the only kind of business building I'm interested in helping with.
What people say
“She brings clarity to the vision and a framework to the process that I didn't have. The work felt less overwhelming while still allowing me choice within the structure.”
Rachel Burwell, Savvy Sage“Erin guided me through refining my pitch and getting my work in front of the right people. I've since landed multiple writing opportunities that completely shifted my visibility.”
Anthony Perrotta, AP Astrology
“Branding felt overwhelming to the point where I dreaded it. Erin made the process clear and manageable. The final result captured exactly what I was creating for my clients.”
Chrysti Peek, Chrysti & Co.“She sees the big picture and what it takes to get real results. She's the person I come back to when I need strategic clarity on important decisions.”
Kate Dole, Growth GroveFounding Cohort Pricing
Regular Tuition
$897
Future Cohorts
$1197
Early Bird (Mar 5-12)
$797
Waitlist + Masterclass Bonus
$697
Only 20 spots. When they’re gone, enrollment closes.
Payment plan available. 4X monthly payments of $199.25 (early bird).
The Alignment Guarantee
After our first live session, take the week to go through the Week 1 work. If within 7 days you know this isn't the right fit, email me and I'll refund your tuition in full. No awkwardness, no convincing, no hard feelings.
After that first week, refunds close — because this is a committed cohort, and everyone inside deserves a group that's all in.