Announcing a Magical Partnership: Magick Makers Joins Forces with Witchology
A New Chapter Begins
I'm absolutely thrilled to share some exciting news that's been brewing in our cauldron for months now! After years of watching our magical community flourish at our seasonal markets, Magick Makers is taking a HUGE leap forward by partnering with Witchology to transform their Coven Market platform into something truly special.
If you're not familiar with Witchology, they're a powerhouse in the magical community, reaching practitioners in over 43 countries through their quarterly magazine and digital platforms. Their Coven Market directory has been connecting witchy folks with magical businesses since 2020, building a following of over 80K engaged community members who are passionate about supporting witch-owned businesses.
Bringing Market Magic to the Digital Realm
If you've ever participated in one of our seasonal markets (whether as a vendor or a community member), you know the magic that happens when we bring together incredible witch-owned businesses and the community who value what they create. Now imagine having that connection available to you YEAR-ROUND, reaching thousands of potential customers not just locally, but globally! That's exactly what we're building.
This partnership brings together everything I love about what we've created with our markets and community events, combined with my background in marketing and communications. We're taking the same strategies that have made our in-person events so successful and applying them to this digital platform to help magical businesses thrive and make it easier than ever for customers to find authentic magical products and services.
What This Means For You
Starting April 1, the completely revamped Coven Market will give you:
For Magical Businesses
The new Coven Market creates unprecedented opportunities for witch-owned businesses to grow and thrive:
Access to THOUSANDS of customers who are actively searching for magical products and services like yours
Super affordable visibility options that work whether you're just starting out or already established
A genuine community where you can connect with fellow magical entrepreneurs (because we're stronger together!)
Promotion to our COMBINED communities of over 100K folks who are passionate about supporting witch-owned businesses
Resources that actually help you grow without drowning you in hustle and grind jargon
For Our Community
If you're someone who values authentic magical products and services, this transformation creates exciting new possibilities:
A curated collection of authentic witch-owned businesses you can trust
Easy ways to find magical products and services that align with your practice
The satisfaction of supporting independent magical creators
Year-round access to the same kind of magical shopping experience you love at our markets
A stronger connection with the amazing people behind the products you love
Why This Matters
Those conversations we've had at markets - about the challenges magical businesses face finding their perfect customers, and about how hard it can be for shoppers to find authentic magical products and services - are exactly why we're creating this new version of Coven Market. We want to give you the same electricity and connection our in-person markets generate, but available to you every single day.
I'll be sharing lots more details soon about what this means for both magical businesses and our broader community. For now, just know that something really magical is coming your way on April 1!
Join Us on This Journey
This partnership represents the beginning of an exciting new chapter for our magical community. By combining the strengths of Magick Makers and Witchology, we're creating something that serves witch-owned businesses and magical practitioners in ways that haven't been possible before.
Can't wait to see this magical community grow with you!
Have questions about this partnership or want to learn more about getting involved? Drop a comment below or reach out to us directly at hello-at-themagickmakers-dot-com. We'd love to hear from you!
